Shared prototype

make this a video of young business owner working on mobile. She has W2 and few other tax documents next to her. She is drinking cold coffe

blog.turbotax.intuit.com · 29 days ago · 10 changes

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make this a video of young business owner working on mobile. She has W2 and few other tax documents next to her. She is drinking cold coffe

Changes

  1. 01CURRENT: Don’t stress, we’ll help you figure it out and file with confidence. [Start for free](https://myturbotax.intuit.com/sign-up) PROPOSED: Add a muted, smaller font line directly below the 'Start for free' button: '✓ Over 40 million taxpayers filed with TurboTax last year' EVIDENCE: Competitors like H&R Block and TaxAct heavily emphasize their volume of completed returns to establish trust. Direct-heavy traffic (60.2% of visitors) responds well to authority and peer validation.
  2. 02keep the original CTA
  3. 03just show the message "Over 40 million taxpayers filed with TurboTax last year" with few avatars of young people below the CTA in header
  4. 04change the over 40 million taxpayers... to on average people took 30 mins to file taxes
  5. 05remove Over 40 million taxpayers filed with TurboTax last year
  6. 06show 30 min in clock before on average people took 30 mins to file taxes
  7. 07more like show clock icon - 30 mins in bold followed by average time taken to file taxes
  8. 08Change messaging to File business taxes for free
  9. 09For subheading, get your connect with your payroll, banking and work accounts to make tax filing stress free
  10. 10make this a video of young business owner working on mobile. She has W2 and few other tax documents next to her. She is drinking cold coffe