Shared prototype
make this a video of young business owner working on mobile. She has W2 and few other tax documents next to her. She is drinking cold coffe
blog.turbotax.intuit.com · 29 days ago · 10 changes
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Changes
- 01CURRENT: Don’t stress, we’ll help you figure it out and file with confidence. [Start for free](https://myturbotax.intuit.com/sign-up) PROPOSED: Add a muted, smaller font line directly below the 'Start for free' button: '✓ Over 40 million taxpayers filed with TurboTax last year' EVIDENCE: Competitors like H&R Block and TaxAct heavily emphasize their volume of completed returns to establish trust. Direct-heavy traffic (60.2% of visitors) responds well to authority and peer validation.
- 02keep the original CTA
- 03just show the message "Over 40 million taxpayers filed with TurboTax last year" with few avatars of young people below the CTA in header
- 04change the over 40 million taxpayers... to on average people took 30 mins to file taxes
- 05remove Over 40 million taxpayers filed with TurboTax last year
- 06show 30 min in clock before on average people took 30 mins to file taxes
- 07more like show clock icon - 30 mins in bold followed by average time taken to file taxes
- 08Change messaging to File business taxes for free
- 09For subheading, get your connect with your payroll, banking and work accounts to make tax filing stress free
- 10make this a video of young business owner working on mobile. She has W2 and few other tax documents next to her. She is drinking cold coffe